The Friday Route: Putting Release Day on the Map, One Shop at a Time
A release day used to mean a midnight refresh and a link. In 2026, a growing number of UK labels are sending the record out on a shop-to-shop walk instead: limited copies, hand-delivered stock, short in-stores and a route that gives fans an actual place to go. It is part logistics, part local advertisement, and it asks a lot of the people behind the counter.